Custom Brand Manual

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Screen Shot 2019-04-23 at 5.48.44 PM.png
Screen Shot 2019-04-23 at 5.49.03 PM.png
Screen Shot 2019-04-23 at 5.48.33 PM.png
Screen Shot 2019-04-23 at 5.48.44 PM.png

Custom Brand Manual

600.00

When you order a custom brand manual, we will develop guidelines with the objective to help people who use the brand understand its origin, the brand values and the best ways of getting the most out of it. This brand manual will show in detail your logo and its variations, how and when to use them (how to avoid incorrect uses of the logo, setting clear spaces, minimum sizes for your logo) , the color system and typefaces for your brand, patterns and textures, icons set, and many other key elements that are part of your brand. This document is ideal for use by agencies, organisations and brand specialists. 

This document covers:

  1. Introduction and purpose of the manual

  2. About your company

  3. Brand Values

  4. Message and Tone of Voice

  5. Primary Logo

  6. Logo Variations

  7. Correct and Incorrect uses of the logo

  8. Clear space guidelines

  9. Minimum space

  10. Typefaces

  11. Typefaces hierarchy

  12. Color system

  13. Iconography

  14. Stationery designs

  15. Brand identity application examples

Additional sections can be added, such as pattern and textures and how to use them, web elements (buttons, calls to action), social media designs and other.

To view an example of one of our brand manuals, please click HERE

Please contact us to add more sections to your brand manual as needed by your company.

Add To Cart

A5 Brand Book Template (also called brand guidelines, style guide or brand standards), includes 40 pages that showcase all the essential aspects of a brand. It is ideal for use by agencies, organisations and brand specialists. 

The following sections are included in this document:

- ABOUT THIS DOCUMENT

- ABOUT COMPANY

- Introduction

- Past & Present

- Mission Statement

- Value Proposition

- Positioning Statement

- BRAND PYRAMID

- Essence

- Personality

- Benefits

- Principals

- Keywords

- PRIMARY LOGO & logo variations

- CORRECT LOGO USAGE

- LOGO ISOLATION GUIDELINES

- COLOUR SCHEME

- TYPEFACES

- typeface hierarchy

- BUSINESS STATIONERY

- Collateral

- image style

- iconography

- logo application

Everything in this document is fully editable. Colors can be changed with a simple click and pages can be moved, duplicated or deleted as needed.

Instructions on how to use this document are included in the HELP.txt file accompanying this template.

Customer support is also provided. Simply send us an email if you have any questions once you have purchased this file. 

Document Specifications:

-  40 Pages covering all the aspects of your brand

- Real text, written by a professional copywriter

- InDesign file CS4-CC

- Links to all free images and free fonts included

- A5 horizontal 

- Layered Document

- 12 Sections 

- 12 Master Pages

- Paragraph & Character Styles 

- brand colours editable through palette

- All content organised in separate layers (text, images, graphics, etc)

- Help file

- Customer support