“Your brand is the single most important investment you can make in your business.”

Steve Forbes

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. 

When we think about branding, a logo is almost always the first thing that will come to mind. And for a good reason, as it is the most important element that people will associate with your brand.

However, there are many other crucial visual elements that form your BRAND IDENTITY or the outward visual appearance of your business for which people will recognise what your brand stands for.

These elements: color system, typefaces, patterns, iconography or image style, when harmoniously working together, they create the right look and feel for your company to position it strongly in the market, stand out from the crowd and to communicate the right message consistently to your audience.

Whether you require a brand new identity package, a redesign of your existing logo, business stationery, brochures, or other marketing collateral,  we will create memorable designs that will visually communicate your true brand attributes, values and personality.

The Start-Up Brand Identity Package

This package is ideal for start-ups, small businesses and entrepreneurs who need to translate and shape their ideas into a recognisable and engaging brand.

This package includes:

  • Brand Discovery session. Includes a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future.

  • Brand mood board to capture your vision

  • A professional logo designed for your brand (1 main logo, logo variation and avatar.)

  • Color system

  • Typeface selection

  • Graphic elements that will form the visual identity of your brand (Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to a few mock applications to illustrate how they can be used.)

  • Corporate Stationery Kit (Business Cards, Letterhead, Thank you card and email signature)

  • A brand manual detailing the essential rules to use your brand (by yourself, employees or third parties).

  • A brand blueprint to set your brand on its path to success

Our process ensures you will have a brand that you will love and that will get you noticed. Our brand manual will help ensure consistency across all touch points.

The Brand Refresh Package

This package is ideal for well established companies where the business has evolved but the brand has become obsolete, does not reflect any longer the true essence and current positioning of the company, resulting in loosing potential clients against stronger competitors.

During the process of refreshing an existing brand, we look at the current market landscape, the business objectives, brand values and we bring clarity, relevance and provide a strong creative direction for the new redesign of your brand.

This package includes:

  • Brand Discovery session. Includes a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future.

  • A refresh of your logo and all variations required for your brand

  • Color system

  • Typeface selection

  • A set of graphic elements that will form part of the visual identity for your brand (patterns, icons or other elements that flesh out your brand’s visual theme.)

  • A set of curated images that reflect the style of your brand and offerings

  • A comprehensive brand manual detailing the basic rules to use your brand (by yourself, employees or third parties.)

  • A corporate stationery design kit (Business card, Letterhead, Envelope and Thank You Card)

  • Social media templates kit

  • Social Media Toolkit (for visual consistency at all touch points)

  • A brand blueprint to set your refreshed brand on its path to success

Our process ensures you will have a brand that you will love and that will get you noticed. Our brand manual will help ensure consistency across all touch points.

 

Get in touch to talk about how I can build an unforgettable brand and designs by filling out the form below.

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