Your BRAND IDENTITY design process is about to start! But first,

we need some information from you.  

The more we know about you, your business, your product, or your service, the better we are able to isolate and focus on an appropriate design solution that will enable you to market yourself more successfully. Please don’t assume we will be familiar with any of your industry terminology, or processes, elaborate where you feel is warranted.

This process allows us to design from an informed perspective and is geared to help you think through not just what you like but more importantly, what your audience will find relevant and captivating, what will engage a potential customer and thus make your brand identity more successful.

Type your answers directly below each question. Keep your responses to the point and as succinct as possible, but provide needed detail when you think it would be helpful. In general, more information is always better than not enough so don’t force brevity. After reviewing your answers we will follow up with any additional questions to clarify any information or glean additional insight we might need before proceeding with the creative process. 

Where do you want to go with your business? How would you like to see your business grow? What are your short- range goals after launching?
How would you like your business to be perceived by those experiencing it on a daily basis?
Describe the value your main product or service adds to your clients.
Who is your audience? Your primary demographic focus? How do you see your business engaging with them?
Which goals do you hope to achieve with your overall brand and identity materials?
Who is your primary local and national competition? (Directly or Indirectly) How is your company different from them?
What do you want your identity to say about you? How would you like to see people react to it? What personality should your brand have?
Name two brand logos you like and please explain why. Is there anything in particular that you would like to see in your logo (e.g. specific shape, symbol, etc.)
What keywords would best describe your logo?
What are your favorite and least favourite colours? Please explain why.
Examples: typeface, shapes, dots, dashes, hearts, arrows, minimalism, vintage elements
(e.g. dots, dashes)
Name *

Do you have any questions about our brand identity design process? Click here to find out how we work and what you can expect. 

To view Enovate Studio's Brand Identity Design Terms and Conditions, please click HERE